As Seen In · A 12-week PR and visibility program with Emma Maidment
Be seen as the authority you already are.
For established founders, coaches, service providers and practitioners. Learn how to pitch yourself to podcasts, media and speaking stages, and land the features that grow your business. By being more of who you are.
Applications open. Emma reads every application personally.
2 podcast interviews and 2 main stage talks within 2 months.
Emma and her clients have been seen in
You're good at what you do. Your visibility hasn't caught up yet.
You've built something real. Your clients get results. And still the podcasts, stages and features seem to go to the people who are louder, not better.
Picture the version where it's you. A host you admire replies with a recording date. Your name is on the main stage line-up. A new client books in because she heard you on a podcast.
The truth about being seen
Getting there rarely comes down to talent.
It comes down to three things.
1
Knowing what you stand for
The clear position and the topics only you can speak to.
2
Knowing who to pitch
The hosts, editors and events whose audience is already your client.
3
Knowing how to say it
So a host or editor reads your pitch and says yes.
As Seen In gives you all three. Then it shows you what to do when the yeses start coming in.
What As Seen In clients have landed
01
Main stage keynotes at industry-leading events
02
Workshop and speaking spots at festivals in their niche
03
Features on top-rated podcasts in their field
04
International magazine spreads
05
Brand deals with aligned partners
06
And the one they mention first. The confidence to put themselves out there.
I came to As Seen In not sure how to approach PR, or how to gain it organically. This program cleared that up for me. I landed 2 podcast interviews and 2 speaking engagements on the main stage at Mind Body Spirit within 2 months of completing the program. Being able to clearly define my topic and demographic, and having a concise pitch deck, made it so much easier.
Sarah H. · Nutritionist and somatic practitioner
Read the transcript
Hi, I'm Sarah and I did Emma's As Seen In course. I highly recommend it for everyone. Emma is such a genuine, amazing human who has such a diverse skill set, and so much more than what I've seen from others in the field. I have done a lot of work in this area, in positioning, branding, all this kind of stuff. But Emma delivers it in such a better way, and supports you in ways that you didn't realise you needed supporting. Personally, I found that I had ceilings that I didn't realise I had developed. I was pigeonholing myself into marketing for a particular social media platform and starting to limit myself. And she helped me to stretch that back out to my bigger positioning, and actually get me featured in amazing magazines. I'm now going on podcasts that I love, and it's such a compounding effect. I highly recommend Emma's work.
The real difference
Hire a publicist and you rent their contacts. Join As Seen In and you build your own.
People hire PR for the contacts. Fair enough. A good publicist has relationships with hosts and editors that took years to build.
Many PR agencies start from around $10,000 a month, and most campaigns run for several months. When the retainer ends, the pitching stops. The relationships leave with them.
Now imagine those relationships were yours. You know what you stand for, who to pitch and how to get the yes. Every placement opens the door to the next one, and nobody can take that away.
That's what As Seen In gives you, for a fraction of a single month's retainer. A skill you keep for life.
| Comparison | Hiring a PR firm | As Seen In |
|---|---|---|
| The relationships | Belong to the agency | Belong to you |
| When you stop paying | The pitching stops | You keep pitching, for life |
| Typical cost | Often $10,000 or more a month, for several months | A fraction of one month's retainer |
| Whose words | Written for you | Your story, in your voice |
| What you're left with | A list of past coverage | The skill, the contacts and the confidence to keep going |
Based on Emma's 15 years working in PR.
How it works
Twelve weeks, from clear positioning to placements that bring in clients
As Seen In is a 12-week PR and visibility program by publicist Emma Maidment. You learn to pitch yourself to podcasts, media and stages, step by step. You do the pitching. Emma guides every part of it.
Before you begin
Positioning
Get clear on your authority, your audience and the topics only you can speak to. Includes your private strategy session with Emma.
Weeks 1 to 6
The pitching sprint
Who to pitch, how to find them and how to write a pitch that gets a yes. Frameworks, templates and Emma's eyes on your pitches.
Weeks 7 to 12
Make it count
Handling the yes, preparing for interviews and stages, and turning one placement into clients, content and your next opportunity.
Every step of the way
The community
A high-vibe group of women pitching alongside you. Celebrating every yes and sharing what's working, so it never feels cringe. Only supported.
Straight from the group chat
Wins from inside the group
Real messages from As Seen In clients, shared in the group chat. Names and numbers left out, words left exactly as they were.
What's included
- A private 1:1 strategy session with Emma
- Positioning work that defines your authority, your audience and the topics only you can speak to
- Access to Emma's custom-designed tools to refine your strategy
- Step-by-step pitching frameworks and templates
- Pitch reviews from Emma for all 12 weeks
- A high-vibe community of women pitching alongside you
- Six months access to all content and community
Optional
The VIP upgrade
For those with talks to build or stages already booked. Private talk development, delivery coaching, interview prep on your real bookings and the business of speaking. A small number of places each round, discussed on your call.
As Seen In is for you if
- You're established in what you do and have a clear offer
- You're ready to be seen as the authority in your field
- You'd love podcasts, media, stages or brand partnerships to grow your business
- You're willing to do the pitching yourself, with Emma guiding every step
It's not the right fit if
- You're just starting out and still shaping your offer
- You'd like a PR agency to pitch on your behalf
- You're after quick fame rather than lasting authority
Your guide
I've been on both sides of the pitch
I've worked in PR for 15 years. I started in corporate, moved into tech startups, then in my early twenties went out on my own and built my own agency, getting my clients featured. And the whole time I kept thinking, every founder should know how to do this for themselves.
Wellness has always been my other passion, right alongside business. So I went all in on my own personal brand, and built for myself the thing I'd spent years building for others. I became a leading voice in the wellness space, and found myself being introduced on stages and in the media as a leading wellness expert.
One feature in Body+Soul led to a book deal with Affirm Press for my book, Find Your Flow. Since then I've been paid to speak on international stages, and partnered with some of the biggest brands in the world, including Nike, lululemon, Motorola, Rebel Sport and Brauer.
So I know what both sides feel like. I've sat in the publicist's chair, writing the pitch and chasing the yes. And I've been the one being introduced, interviewed and handed the microphone. I know how to position and pitch, for my clients and for myself. And I know how it feels to be truly seen. That's what I want for you.
x Emma
15 years
in PR
Published
author with Affirm Press
Paid
international keynotes
Global
brand partnerships
As Seen In with Emma Maidment: your questions, answered
What is As Seen In?
As Seen In is a 12-week visibility program by Emma Maidment. It teaches established experts how to pitch and land podcast interviews, media features, speaking engagements and brand partnerships.
Who is As Seen In for?
Founders, coaches, service providers and practitioners who are established in what they do and ready to be seen as the authority in their field.
Do I need a big audience or following?
No. Hosts and editors look for a clear topic and a strong angle. Knowing what you stand for matters far more than follower count.
Does Emma pitch on my behalf?
No. You learn to pitch yourself, with Emma reviewing your pitches for all 12 weeks. It's a skill you keep for every opportunity after.
Is As Seen In better than hiring a PR agency?
It depends what you want to own. A PR agency pitches for you while you pay the retainer, which often starts from around $10,000 a month. As Seen In teaches you to pitch yourself, so the skill and the relationships stay with you for life, for a fraction of one month's retainer.
Do I need media experience?
No. As Seen In starts with positioning, so you're clear on what you stand for before you send a single pitch. Frameworks and templates walk you through every pitch, and Emma reviews them before you send.
Can you guarantee placements?
No, and nobody honest can. What As Seen In gives you is the positioning, the process and Emma's feedback. That's what turns consistent pitching into yeses.
How much time does it take each week?
Around two hours a week to start. The content is self-paced, so you work through it in your own time. Once you've learned the system, the aim is for pitching to become a 30-minute weekly habit that keeps compounding long after the program ends.
How do I know if As Seen In is right for me?
Start with the application. If it feels aligned, Emma will invite you to a call to talk through where you are, where you'd love to be seen and whether As Seen In will get you there. A VIP upgrade is also available.
Can I join from anywhere?
Yes. As Seen In runs online, so you can join from anywhere in the world.
What happens after I apply?
Emma reads every application personally. If it feels aligned, you'll receive an invitation to book a call and talk it through.
Apply for As Seen In
Tell us a little about you and what you'd love to be seen for.
Emma reads every application personally. If it feels aligned, you'll be invited to a call.
x Emma